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Spanish language schools have proliferated in Latin
America, Spain, and the United States in recent years. The "globalization" of
business, the passage of NAFTA and its possible extension throughout Latin America, have
heightened interest in learning Spanish and attracted all kinds of people to what is
potentially a very profitable business. Unfortunately, many Americans lack the background
to critically evaluate the claims of language learning providers. Language
learning/teaching is very different from other kinds of education and has, sadly, not
historically been given much emphasis or importance in the U.S.
We have prepared the chart below to help folks who might be
a bit confused by the plethora of schools, classes, and self-study programs that are
available, and all of which, of course, claim that they're the best. While we
believe these are important considerations, they are not all-inclusive nor can we give you
a simple way of making your decision based on a "score". We do believe, though,
that the more information you have the better the decision you will ultimately make.
Question |
Why is it important? |
Considerations to weigh |
How long have they been in operation? |
With
"globalization", and the passage of NAFTA, teaching Spanish has become a growth
industry. As with all growth industries, it attracts all kinds of people. Thirty years
ago, Cuernavaca, Mexico had two language schools--today it has nearly 30. One town in
Guatemala with a population of under 30,000 has over 60 "language schools". It
strains credulity to believe that all of the language schools that have sprung up in
recent years are of equal quality. The same is true of self-study programs and
classes in the U.S. |
We don't
want this to be a "Catch 22". Just because a school is fairly new doesn't mean
that it's not good. Indeed, high ratings on some other factors may outweigh this one.
But this is something you should take into consideration. |
Is their website or brochure written in good English, without serious
spelling or grammatical errors? |
People who don't place
enough importance in language to even assure that their advertising is written decently in
the language of their target market are not terribly likely to be very serious about how
they teach Spanish. |
There is no
excuse for language "professionals" not to write their promotional materials in
good English. |
Do they provide details of a
structured program to help students achieve
real proficiency? What evidence is there that this program works? |
Teaching another
language to adults requires a lot more than simple knowledge of the target language; and
people who aren't experienced language learners have little by which to judge the content
of what they're getting. Look for an organization that provides details of what they
teach, and how they teach it. For an example of a thorough program description, click
here. |
Beware of
vague and generalized descriptions. Such statements as "We use the
direct/communicative method" or "We've developed our own program" without a
lot of additional information may be danger signs. |
Can they relate what they do to an accepted proficiency scale? |
Knowledgeable language
professionals should be familiar with at least the ACTFL proficiency scale, and/or the ILR
(FSI) scale. This is a good question to ask; since it will both reveal the extent of the
professionalism of the prospective provider as well as indicating that you know something
about language proficiency. (See our proficiency page.) |
Knowing
what proficiency consists of is crucial to helping students achieve proficiency. |
Do they make prodigious promises? |
Unfortunately, there is no quick, easy
way to learn another language. But we've all seen programs or schools that promise
astounding results with little effort in days or weeks. |
Yes, you can
learn Spanish, it can be fun, and it doesn't need to take forever. It is important,
however, that you be realistic--and that you choose as your guides in the journey to
proficiency people who are also realistic. |
What do former students say? |
This is
obviously a consideration, but with some caveats. Former student recommendations can
be a valuable tool, but need to be evaluated alongside of all the other information you
can gather. Self-assessment of language learning and language knowledge is
notoriously unreliable, and proficiency not objectively measured may be illusory. |
While the experiences of
former students is important, their comments should be weighed carefully. Student comments
are more likely to reflect the experience they had with their teachers and host families
[if they studied abroad] than an informed, critical analysis of the quality of the
learning experience. |
Who's recommending the school, and what are their qualifications? |
If you're looking for a
program or school through an internet search, you're most likely to be seeing
recommendations from people with a financial interest in your choice. There are several
organizations that represent numerous schools, and assert that they've visited all these
schools to ensure that the schools meet their high standards. |
Recommendations
are generally as good as the recommender. Anyone recommending a school or schools should
be willing to tell you who they are, and provide enough information for you to make an
informed decision whether they really know what they're talking about or not. To
read a little about the person behind Platiquemos, click here. |

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